this is justin campbell, he's an m.i.t. grad. >> correct. >> worked on the ipad at apple. what provoked you to build this thing? >> i was drinking a lot of coffee in college and i noticed that the flavors were always different because of the temperature that i was brewing my coffee at. >> so, where does this $11,000 figure come in? >> we're focused on cafes. and restaurants. that's in the price range that they pay for high-end coffeemakers. >> all right, we should try it. ron claiborne. >> i tasted it a little bit earlier. real quick. >> it's really good. it's really good. so, what makes it so good? what is it about this machine that makes the coffee terrific? >> we measure the temperature of the coffee, while it's brewing, it allows us to maintain the perfect temperature. which makes a huge impact on flavors. >> if you got a 11 k sitting around, you know what to invest it in. justin, thank you very much for coming in. great coffee. >> and you don't drink coffee. >> i know. i don't even drink coffee. but, anyway, we appreciate you coming in. we'll be right back in just a m